Practical guide · October 29, 2026

What does an AEO consultant do?

An AEO consultant gets your business ready so AI assistants —ChatGPT, Gemini, Perplexity or Claude— understand it, trust it and recommend it when someone asks about a service like yours. It’s the work we do at DASTAN X-TECH. Here it is step by step, with our own website as the example.

AEO and SEO in one sentence

SEO aims to get you into Google’s list of results. AEO (Answer Engine Optimization) aims to make you the answer when someone asks an AI “what’s the best option near me?”. One doesn’t replace the other: AEO builds on a website that already works well on Google. For the concept with an example, see what is AEO.

What an AEO consultant checks, step by step

1. That AI can get in. Your robots.txt doesn’t lock out the bots from ChatGPT, Claude, Perplexity or Google, and it says how they may use your content.
2. That it can read you. Google runs a website’s JavaScript; most AI assistants don’t. If your content only appears after the JavaScript loads, to them the page is empty.
3. That it understands what you are. Structured data that tells machines, in a format they read, what business you are, what you sell and where you work.
4. That it can quote you. Services, prices, hours and FAQs written as clear answers that AI can repeat word for word when it recommends you.
5. That it trusts you. A tidy Google Business Profile, social profiles with the same details as your website, a legal notice and real reviews. AI recommends what it can confirm in several places.
6. That your website is ready for AI agents. We measure it with Is It Agent Ready, Cloudflare’s free test, and fix whatever lowers the score.

Our case: dastanxtech.com

Before doing it for any client, we did it for our own website. On our AEO auditor, which answers the 8 questions AI asks before recommending a business, we went from 94 to 97 out of 100; the story is in we perfected our website with our AEO auditor.

On Is It Agent Ready, the website is now at level 4, “Agent-Integrated”:

• Content: 100. Any page can be requested in Markdown, the text format AI agents prefer.
• Bot Access Control: 100. The robots.txt has rules for AI bots and says how they may use the content (Content-Signal).
• Discoverability: 3 of 4. robots.txt, sitemap and headers that tell agents where the website’s description lives.

The APIs and MCP servers category is still at 0. It’s meant for websites that offer a service an agent can connect to —booking, buying, looking up data—, and ours doesn’t need one yet. We’d rather say so than publish something empty just to raise the score.

See the dastanxtech.com result on Is It Agent Ready →

What an AEO consultant shouldn’t promise you

• That ChatGPT will recommend you no matter what, or a specific score: nobody controls what an AI answers.
• Results without real reviews: those aren’t fixed with code but with happy clients.
• Miracles on a broken website: if yours isn’t in good shape, fixing it comes first.

How much it costs

Our AI Search Optimization (AEO) costs 150 USD, a fixed price. It needs a website in good shape: if yours isn’t, or you don’t have one, the first step is Web Design, for 100 USD. And if you want everything together, the All-in-One Package (Web Design + Digital Business Audit + AEO) costs 400 USD.